PDF SEO is a specialized realm of regular SEO meant to give Googlebot and BingBot access to the meta data they need to understand your Acrobat file. If you take some basic steps, Google will rank your PDF file just like regular web pages, spreading your content across the web.
Here are a few tips (… my article on PDF SEO has even more detail and tips if you’re interested.)
Before I get into specific PDF tips, I’ll say this…in general, it’s best to have HTML versions of your content available, with PDF files as supplemental link. It’s also generally better to add a Canonical directive to your server headers so that PDFs can redirect SEO equity to the HTML version.
But sometimes PDF is all you have… in that case, some “on-page SEO” tips apply:
Tip 1: Convert all scanned PDFs into text using OCR. If you’ve scanned an article or something from paper, use the Adobe Acrobat Optical Character Recognition (OCR) function to make sure the file can be read by search engines.
Tip 2: Give your PDF a meaningful title. Many think of their documents in the context of their website, never considering that it will need to stand alone in the Internet search results pages (SERPs) or document search results.
Tip 3: Separate words in the PDF filenames with dashes, not spaces or underbars. Search Engines prefer dashes as word breaks in filenames in their ranking algorithm.
Tip 4: Add alternative text descriptions to images and illustrations. If you’ve included photographs, charts, or other graphics in your file, make sure to enter the “Alternate Text” description for each under the Accessibility menu.
Tip 5: Check meta data. Take a close look at “creator” information or other hidden information in the document’s “meta text.” Make sure there is not embarrassing or confidential information hidden therein.
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Uploading files one by one to cloud is painful. Binfer is another great service for sending large files without uploading them first. See secure cloudless file sharing
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